Cathy is, without question, the best strategic marketing and messaging person in Austin.
I first worked with Cathy at Vignette when she was my Marketing Director. I’ve since hired her three times at three different companies to help define our value proposition and messaging framework. Her process is straightforward and simple, but exceptionally effective. If you don’t know your value proposition by the time Cathy is done with you, you probably don’t have one!”
~ Jeff Erramouspe, B2B Entrepreneur
Cathy Martin is one of the few people I will always, always try to get on my team.
I have a short list of all-stars in my Rolodex covering engineering, sales, support, professional services, and operations. Cathy is my short list for marketing. She’s an A-player. If you need marketing help for your startup (and trust me, you do) give her a call. But be prepared to get in line.”
~ Charlie Wood, Spanning
Her breadth of expertise can only be described as marketing genius.
Cathy has an exceptional ability to identify and translate a company’s unique competitive advantage into strategies and approaches that cut through the marketplace noise. Her strategy definition and attention to detail in execution provide exceptional marketing value, allowing companies to succeed, exceed, and excel. Cathy is nothing less than a rock star.”
~ Lance Wolfe, Huawei Technologies
Cathy’s balance of realism and vision set a tone that has served me well.
She helped me pulled together my scattered thoughts about who I really am in the marketplace and craft a clear, market-focused messaging approach. When my work later evolved, I was able to re-use what I had learned from her to update my own marketing messaging.”
~ Linda Ford, Author, Ford Business Consulting
I routinely recommend clients to Cathy ~ they’re always blown away by the quality of her work.
She has an uncanny ability to cut to precisely what companies need to achieve extraordinary results, a rare skill in the marketing world. Cathy is also an expert at taking a company’s hodge-podge of marketing and messaging and creating a concise, results-oriented strategy, plan and message.”
~ Randy Meriwether, R. L. Meriwether Consulting Group
Cathy is a marketing whiz who is fun to work with, but she takes the quality of the finished product very seriously.
Cathy delves deep into each client’s industry so that she can create and execute strategic marketing plans that are on target for the client’s unique needs. I can also say that she’s very budget-conscious and ensures that her clients’ marketing dollars are well spent.“
~ Amy Hufford, Stellar Communications